Barney's New York is getting ready to put out a three-dimensional catalog utilizing pop culture and clever sayings to reel in customers. Drawing inspiration and images from such films and filmmakers as Quentin Tarantino, Bruce Lee, and the British 'Avengers' superheroes, they intend to promote premium designer denim like 7 For All Mankind, Citizen of Humanity, Levi's, and Rag and Bone. 3-D glasses will be included in the back page, and both front and back covers and most pages inside will have three-dimensional content.
Sources: New York Times Article "Retailers Fight the Doldrums With Daring (and 3-D)"
Disney stores are embarking on a new mission to revamp the technology inside their retail stores to make them even more interactive. The new stores will include a Princess' castle complete with a Magic Mirror to tell stories, and a theatre that will play animated and other short pieces. They are now setting the standard for specialty-retail stores by making the customers' visits personal and memorable. They opened their first store last Tuesday in Montebello, CA, and plan to open 20 more revamped stores in California.
Sources: NRF Smartbrief, Los Angeles Business Journal
Sportswear brand PUMA has
in the heart of lower Manhattan
for the 2010 World Cup. Built from shipping containers it is a multi purpose
and functional site featuring a PUMA store, social club and small pitch for
The “pop-up” retail shops located
in the shipping containers were designed by New York architects LOT-EK and offer
football clothing and shoes.
The PUMA Social Club is an
event space used for events and watching football games projected onto the one
story high wall.
There is also a football
pitch where visitors can try human foosball or participate in mini
Nike’s “pop-up stadium” in
Selfridges Ultralounge is now open until the 11th of July and will
be showcasing the world cup on no less than 65 plasma televisions.
There will probably be
numerous puzzled girlfriends confused as to why their normally reluctant
boyfriend has suggested a trip to Selfridges. However before you consider
whether he has finally been converted to an enthusiastic shopper, take a look
at Selfridge’s elegant alternative for this years World Cup.
Rather than squeezing into
an already heaving pub and attempting to catch a glance at a solitary screen
this innovative idea provides another option. The sportswear brand has teamed
with Selfridges to create a football haven in the middle of London featuring a
wall of high definition screens complete with surround sound and an impressive
4x4 metre middle screen; any football fan’s dream.
The Nike Stadium occupies
the Selfridges Ultralounge on the lower floor of the store and is themed with
colours and designs taking inspiration from the Brazilian football
At the same time as the
stadium opens, Nike is launching a concession in Selfridges which will sell the
usual Nike sportswear as well as extra exclusive items, only available in
There is also the all
important half time entertainment in the surrounding rooms such as games
consoles, football tables and a display of some of the most memorable Nike football
kits sported in past World Cups.
Target is in the process of eliminating the Garden section of their stores in favor of expanding food aisles to contain fresh produce and groceries. They hope to have phased out Gardening sections by September, and while some gardening tools and materials will still be available in different sections of the store, the chain has decided that food and groceries are more profitable and encourage more weekly or even twice weekly customer visits.
Landlords in New York are adopting the practice of renting out their real estate temporarily for pop-up stores. Comparing it to test-driving a car before asking for the pink slip, pop-up stores are a great way for possible tenants to feel out the area and its consumer reception, like an open house, before committing to a long-term lease. They allow the retailer to focus on a concentrated and consistent message around the brand, and for the landlord, space is filled and they charge rent while it is occupied. This short-term, experimental occurrence is becoming increasingly popular-- and beneficial.
Find the article here: http://www.nytimes.com/2010/06/23/realestate/commercial/23popup.html?scp=1&sq=pop%20up%20stores&st=cse
J. Crew is regaining momentum, and it is being featured in this month's Wall Street Journal Magazine. WSJ printed an eight-page spread and interview with Micky Drexler, the CEO responsible for the turnaround of J.Crew. Having significantly increased competitive retailers progress, such as Ann Taylor and GAP, the article profiles the 'merchant prince' as a businessman, a boss, and a person. Any apparel retailer with lines like this on a weekday has it right, and Drexler is responsible for that.
You can read the entire article here: http://magazine.wsj.com/features/the-big-interview/retail-therapist/
Sources: Wall Street Journal Magazine, wsjmagazine.com
As it continues to gain momentum, Kohl's has established exclusive relationships with many private brands and designers, including Lauren Conrad, Daisy Fuentes, and Avril Lavigne to promote and sell merchandise. It has been announced that Kohl's newest partner will be ALDO International, a shoe and handbag designer and national retail chain. ALDO will be designing an exclusive shoe line just for sale at Kohl's. The line will debut Spring 2011 and is sure to rake in sales for both companies.
The newest version of the iPhone, the 4th
generation, will be officially released on June 24, 2010. It has been confirmed
that besides the usual retailers—AT&T and the Apple Store—other electronics
retailers will have the phone available on launch day. Wal-Mart will put the phone on their floor,
and it is rumored that Best Buy and RadioShack will have them too, but without
any presale or pre-order option that AT&T and Apple offer.