If you are a fan of "Sex and the City" and want to look as good as the ladies in the series, but can't afford the Manolo Blahnik shoes and the Prada dresses, there is some serious good news for you. M&S has signed Patricia Field (the stylist behind "Sex and the City", "Ugly Betty" and "The Devil wears Prada") to design a one off collection, which will hit the stores in October. The 35 piece collection will be available in 10 M&S stores, with selected items stocked by a further 50 stores and for you ladies who does not live close to a M&S store, but still want to get you hands on these exciting pieces there is hope because the collection will available online, phew....
This is the first time that M&S collaborated in this way with a designer and with credit crunch hitting the high street, M&S has decided to raise the game and create some excitement with their range and encouraging their customers to by something new, rather than playing it safe.
Picture - M&S Womens wear range for autumn 2008
M&S which accounts for 11.4 percent of the clothing market in the UK has also received outstanding reviews for their autumn women's wear range. The fashionistas has compared the range to Prada and the Autograph underwear range could easily been mistaken from something bought from Agent Provocateur.
This is not the first collaboration for Field as a designer. Selfridges in London have just released a collection of Diet Coke bottles that she created as a limited collection for the movie premiere of "Sex in the City" in London.
The bottles features a cartoon imagery, Patricia Field explains: The Diet Coke City Collection captures today's modern women, confidant, glamorous, sexy and more in charge of their own lives, and represents the areas of life that are most important to them such as: ‘career’, ‘passion’, ‘love’ and ‘fashion’.
The price for these Diet Coke bottles which Selfridges has exclusive rights for is £1.99 each or £7.95 for four bottles.
gold bottle represents ‘Career’, the red bottle ‘Passion’, the pink bottle ‘Love’, and the turquoise bottle ‘Fashion’
Maria
Those two stories represent a heady mix of large retailer + great content + cool brand coming together in two different instances.
When the market is mature & all stakeholders play a win-win-win game, you get magic & the consumer is surprised & engaged. Great example.
In India, the growth-pains are getting visible and companies are playing win-lose games. The largest organised retailer, Future Group had just banned Cadburys' from its shelf & called-off their JV with Levi's!!
With less than 5% of sales coming from organised-retailers, the manufacturers will be better-off in creating trust & transparent relationships & investing along with the modern-trade retailers. In the long run, they need to co-exist to grow their sector.
Kind Regards,
Padu
Posted by: VR Padmanabhan | June 05, 2008 at 02:27 PM