Premium grocer Waitrose is the latest grocery chain to offer their consumer a value range called "Essential Waitrose". The range will be out in the stores by Monday next week but the complete line will not be in the stores until October.
Out of the 1400 products that this line offers, 200 of them are new lines while the remainder are existing products repackaged. 450 will be reduced in price, which is an investment of £20-£25 million.
M&S has completed a "dress for less" campaign featuring their celebrity model Myleene Klass. The idea behind this campaign is that the ad shows five key looks from five key items. They are mixed and matched pieces for this season, which will help their customers wardrobes work harder for them without breaking the bank.
Maria, The Store, London
Recent Comments