I was recently handed a copy of the DVD "For Tomorrow - The TOMS Shoe Story" and told to watch it. If you haven't heard of TOMS you should definitely check it out www.tomsshoes.com . Blake Mycoskie founded the company in 2006 after spending time in Argentina and seeing so many children in bare feet. In fact, over 40% of the world's population do not own a single pair of shoes. The simple design of TOMS is based on the alpargata style popular in South America. TOMS come in dozens of colors, patterns and sizes for the whole family (retail prices range from $30 -$100 USD)
When you buy a pair of TOMS, Mycoskie donates a pair to a child in need, "One for one". To date, TOMS has donated over 115,000 pairs of shoes. As he explains on the DVD, "TOMS proves that conscious capitalism is a viable business model for innovators worldwide, and entrepreneurs can focus on being ambassadors of humanity.". 
It's not just a shoe company, it's a movement.
- Jenn Phillips, The Store-WPP
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