During a recent visit to the 6 month old Best Buy store on Michigan Avenue, we were struck by how visually interesting the display windows were. The windows seemed to tell a story and highlight products well. We immediately drew a comparison to the Apple store just a few blocks south. Also interesting about this Best Buy location is the understated outdoor signage. Gone is the oversized neon yellow sign that adorns many locations in strip malls, and is replaced by much simpler signage.
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