The Store Blog

The Power of the Peer

    

In a recent webinar, PowerReviews with The E-Tailing Group focused on 5 Social Shopping Trends and how they will shape the Future of Ecommerce.  Their number one trend with extreme importance was customer reviews. They found that 65% of shoppers use customer reviews in online research and shopping.

This illustrated the importance of generally unbiased opinions of the consumers’ peer. With all the competition and information about products on the internet, consumers are seeking comfort and peace of mind in taking stock of others’ opinions of companies and products in layman’s terms. The E-Tailing Group suggests having links and indicators to reviews all over the website for easy access, and include reviews from a wide spectrum of people: brand experts, product experts, and consumers.

Sources: urbanoutfitters.com, the e-tailing group

- Adena Stein

Fashion = Philanthropy

Gap recently partnered with current and past CFDA/Vogue Fashion Fund winners - Alexander Wang, Rodarte, Sophie Theallet and Thakoon - to create eight original gowns for guests to wear to The Costume Institute Gala Benefit on May 3rd. 

Now these one-of-a-kind collector's items are being auctioned off, with all proceeds being donated to The Metropolitan Museum of Art in support of The Costume Institute.

Gowns can be viewed at Gap at 680 Fifth Avenue in New York City, at gap.com or on facebook. 

Topshop Make Up

Wednesday 5th May 2010 saw the launch of the highly anticipated Topshop Make Up range. Devised by Topshop designer Lizzie Dawson, the Core Collection is made up of main line make up essentials such as bronzer and blusher, while the Trend Collection will issue new styles and colour palates with each season.

Tried and tested by acclaimed make up artist, Hannah Murray, both ranges offer endless colour variations with the current Spring/Summer '10 Collection reflecting the festival spirit and encouraging individuality and experimentation.

Walking into the Oxford Circus store, you are immediately drawn to the huge posters showcasing the make up adorned models. The make up display itself, with large mirrors and round diffuse lights, tends to replicate a film set or professional photo shoot. There are also two permanent "beauty queens" to give advice and professional makeovers. The range, which is competitively priced, will no doubt be another Topshop success story.

Liane Haig, The Store

Take a look at the photographs and Topshop Make Up presentation below:

Download Topshop Make Up