Landlords in New York are adopting the practice of renting out their real estate temporarily for pop-up stores. Comparing it to test-driving a car before asking for the pink slip, pop-up stores are a great way for possible tenants to feel out the area and its consumer reception, like an open house, before committing to a long-term lease. They allow the retailer to focus on a concentrated and consistent message around the brand, and for the landlord, space is filled and they charge rent while it is occupied. This short-term, experimental occurrence is becoming increasingly popular-- and beneficial.
Find the article here: http://www.nytimes.com/2010/06/23/realestate/commercial/23popup.html?scp=1&sq=pop%20up%20stores&st=cse
Sources: NRF SmartBrief, New York Times
- Adena Stein
Wow!! :O Very beautiful!! What a place..
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