The Store Blog

Barney's Going 3-D

Barney's New York is getting ready to put out a three-dimensional catalog utilizing pop culture and clever sayings to reel in customers. Drawing inspiration and images from such films and filmmakers as Quentin Tarantino, Bruce Lee, and the British 'Avengers' superheroes, they intend to promote premium designer denim like 7 For All Mankind, Citizen of Humanity, Levi's, and Rag and Bone.  3-D glasses will be included in the back page, and both front and back covers and most pages inside will have three-dimensional content.

Sources: New York Times Article "Retailers Fight the Doldrums With Daring (and 3-D)"

-Adena Stein

Disney Stores Becoming More Interactive

Disney stores are embarking on a new mission to revamp the technology inside their retail stores to make them even more interactive.  The new stores will include a Princess' castle complete with a Magic Mirror to tell stories, and a theatre that will play animated and other short pieces. They are now setting the standard for specialty-retail stores by making the customers' visits personal and memorable.  They opened their first store last Tuesday in Montebello, CA, and plan to open 20 more revamped stores in California.

Sources: NRF Smartbrief, Los Angeles Business Journal

- Adena Stein

PUMA City – NYC

Sportswear brand PUMA has opened ‘PUMA City’ in the heart of lower Manhattan for the 2010 World Cup. Built from shipping containers it is a multi purpose and functional site featuring a PUMA store, social club and small pitch for mini tournaments.

 The “pop-up” retail shops located in the shipping containers were designed by New York architects LOT-EK and offer football clothing and shoes.

 The PUMA Social Club is an event space used for events and watching football games projected onto the one story high wall. 

 There is also a football pitch where visitors can try human foosball or participate in mini tournaments.

 

Click here for more photographs: Download Presentation

Or for more information visit: http://www.examiner.com/examiner/x-26775-NY-Sports-Examiner~y2010m6d16-The-total-World-Cup-experience-PUMA-City-NY-at-South-Street-Seaport

- Annie Rawson

Nike opens ‘pop-up stadium’ at Selfridges

Nike’s “pop-up stadium” in Selfridges Ultralounge is now open until the 11^th of July and will be showcasing the world cup on no less than 65 plasma televisions.

There will probably be numerous puzzled girlfriends confused as to why their normally reluctant boyfriend has suggested a trip to Selfridges. However before you consider whether he has finally been converted to an enthusiastic shopper, take a look at Selfridge’s elegant alternative for this years World Cup.

 

Rather than squeezing into an already heaving pub and attempting to catch a glance at a solitary screen this innovative idea provides another option. The sportswear brand has teamed with Selfridges to create a football haven in the middle of London featuring a wall of high definition screens complete with surround sound and an impressive 4x4 metre middle screen; any football fan’s dream.

The Nike Stadium occupies the Selfridges Ultralounge on the lower floor of the store and is themed with colours and designs taking inspiration from the Brazilian football team.

At the same time as the stadium opens, Nike is launching a concession in Selfridges which will sell the usual Nike sportswear as well as extra exclusive items, only available in Selfridges. 

There is also the all important half time entertainment in the surrounding rooms such as games consoles, football tables and a display of some of the most memorable Nike football kits sported in past World Cups.

Click on this link for more photographs: Download Selfridges and Nike photos presentation

 

Sources: Selfridges online, www.licensemag.com, Retail Week

- Annie Rawson