Nike’s “pop-up stadium” in Selfridges Ultralounge is now open until the 11th of July and will be showcasing the world cup on no less than 65 plasma televisions.
There will probably be
numerous puzzled girlfriends confused as to why their normally reluctant
boyfriend has suggested a trip to Selfridges. However before you consider
whether he has finally been converted to an enthusiastic shopper, take a look
at Selfridge’s elegant alternative for this years World Cup.
Rather than squeezing into
an already heaving pub and attempting to catch a glance at a solitary screen
this innovative idea provides another option. The sportswear brand has teamed
with Selfridges to create a football haven in the middle of London featuring a
wall of high definition screens complete with surround sound and an impressive
4x4 metre middle screen; any football fan’s dream.
At the same time as the stadium opens, Nike is launching a concession in Selfridges which will sell the usual Nike sportswear as well as extra exclusive items, only available in Selfridges.
There is also the all important half time entertainment in the surrounding rooms such as games consoles, football tables and a display of some of the most memorable Nike football kits sported in past World Cups.Click on this link for more photographs:
Download Selfridges and Nike photos presentation
Sources: Selfridges online, www.licensemag.com, Retail Week
- Annie Rawson
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