Sportswear brand PUMA has
opened ‘PUMA City’
in the heart of lower Manhattan
for the 2010 World Cup. Built from shipping containers it is a multi purpose
and functional site featuring a PUMA store, social club and small pitch for
mini tournaments.
The “pop-up” retail shops located
in the shipping containers were designed by New York architects LOT-EK and offer
football clothing and shoes.
The PUMA Social Club is an
event space used for events and watching football games projected onto the one
story high wall.
There is also a football
pitch where visitors can try human foosball or participate in mini
tournaments.
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- Annie Rawson
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