PUMA City – NYC

Sportswear brand PUMA has opened ‘PUMA City’ in the heart of lower Manhattan for the 2010 World Cup. Built from shipping containers it is a multi purpose and functional site featuring a PUMA store, social club and small pitch for mini tournaments.

 The “pop-up” retail shops located in the shipping containers were designed by New York architects LOT-EK and offer football clothing and shoes.

 The PUMA Social Club is an event space used for events and watching football games projected onto the one story high wall. 

 There is also a football pitch where visitors can try human foosball or participate in mini tournaments.

 

Click here for more photographs: Download Presentation

Or for more information visit: http://www.examiner.com/examiner/x-26775-NY-Sports-Examiner~y2010m6d16-The-total-World-Cup-experience-PUMA-City-NY-at-South-Street-Seaport

- Annie Rawson